Friday Finds is a regular feature in which I collate and share interesting articles and posts on running/fitness which I’ve read recently. Some might be inspiring, some might be scientific, some might provoke debate. All are things I’ve found in some way thought-provoking.
Magazines, particularly women’s magazines, often come under fire for the unrealistic images they portray or for offering unattainable “quick-fix” solutions, but this week the US version of Women’s Running magazine has attracted a great deal of positive comment for their decision to put a plus-size model on the cover. This is a magazine which claims to cover all aspects of a runner’s lifestyle, and this cover helps prove that runners come in all shapes and sizes. Like the This Girl Can campaign in the UK, it is an empowering message and it would be fantastic if this encouraged more women to overcome their fears and get out there.
Also looking to make a positive impact is Adidas, who this week announced that as part of their collaboration with Parley for the Oceans, they will be recycling the mountains of plastic waste in the oceans into shoes. That’s right, shoes. The prototype photo which has been released aims to raise awareness of how we can protect and preserve the oceans. They also plan to create more products made from the same materials. In recent years many big companies have been looking to improve their green credentials so this is a positive step. I wonder what they’ll name the shoes – Adidas Ocean Boost anyone?
Meanwhile, here in Scotland it’s a year since Glasgow hosted the Commonwealth Games and now a new legacy fund has been set up to encourage those classed as “physically inactive” to take more exercise. The fund will be run by one of the Commonwealth Games legacy partners and will make grants available to local community projects. Hopefully this will help fuel a culture change that will see more people understanding the importance of physical activity in day to day life. Since one of the most likely groups to be inactive is teenage girls, something I see every day in my job, I look forward to seeing the impact of this in the future.
Another place looking to encourage healthy lifestyles is the city of Green Bay in Wisconsin where city employees (i.e. those who work in local government) training for the inaugural Bellin Women’s Half Marathon in September will be granted flex time in order to join organised training runs at 6am every Wednesday. In announcing the initiative, the mayor highlighted the positive impact this would have on both workplace health and the community. While just aimed at women at this stage (it’s a women’s race after all!), it would be great to see success from this initiative as then other employers might follow suit and make similar schemes available to all employees. A very positive step indeed.
And to finish on a lighter note, this week I came across this piece on Total Women’s Cycling which features some bike-loving dogs and cats. You may have seen some of these before, but most have links to the story behind each tail (sorry!) if you want to find out a bit more.
The Running Princess